Hypermarket chain Big Bazaar has recently launched a ‘Family Centre’ in Hyderabad. Located at Kachiguda, the new outlet is spread over an area of 1,40,000 sq.ft. Big Bazaar Family Centre is a unique concept that promises customised offerings according to the needs of the people living in and around the catchment area.
Sadashiv Nayak, Joint CEO (East & South), Future Value Retail, says, “This is the first ever community-inclusive initiative by any retailer. Community-based initiatives will be a regular part of the Family Centre culture and will help in contributing to the local communities.”
The outlet at Kachiguda has unique sections including Nazrana, which houses the Holy Quran, Islamic books, gulab jal, namaz caps, carpets and hijab, among other things; Burkha Bazaar (displaying a wide range of burkhas); Kalamandir (offering a wide range of sarees, dress materials and ready-to-wear salwar suits); Fashion Jewellery, which offers all kinds of fashion and costume jewellery under one roof; and Hyderabad House (offering mouth-watering biryani and other Mughlai dishes).
Stressing that the new Family Centre outlet in Hyderabad will emerge as a favourite destination among the people of the city, Nayak says, “Encompassing various needs of the consumer, we have brought in many home-grown companies such as Mamtha Sales Agencies, Kalamandir, Burkha Bazaar and Andhra Pradesh Handicraft, among others, to Big Bazaar. The merchandise mix in the store reflects this.”
The retailer also plans to transform the traditional Big Bazaar stores at Ameerpet and Tarnaka in Hyderabad into Family Centre outlets with unique products and services as per the requirements of the catchment area.
– IndiaRetailing Bureau
