Shopbop teams up with Sephora

Must Read, an online shopping site for women, has joined forces with Sephora to create the Sephora Collection Color Play 5 in 1 limited edition makeup palette, marking it as a first of its kind venture.

The palette takes inspiration from Shopbop’s forthcoming “Faces of Fashion” editorial look book, which is set to premiere on The set includes eye shadows, lip colours and blush, and comes with a portable mirror compact. It is slated to make its debut in Sephora stores and at

“What is a fashion look without the coordinating beauty? By partnering with Shopbop, it allows women to complete these statement fashion looks with the perfect accessory: a high-quality, multipurpose palette,” says Catherine Gore, Director of merchandising for Sephora Collection.

Posted on: 31.12.2010

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