The Natural Products Association (NPA) has reached a major new milestone, granting the 500th certification to products and ingredients under the NPA Natural Seal—the first and only certification program in the US focused on the verification of natural products and ingredients. The NPA Natural Seal helps consumers to easily identify products that meet the NPA’s high standard of “natural”. All personal care and home care products with the NPA Natural Seal are at least 95 percent natural, excluding water.
“The NPA certification program has been a huge success, with hundreds of products and ingredients earning our coveted natural seal. The NPA Natural Seal is quickly growing in visibility and consumer awareness nationwide. Brands that have been certified by NPA know the value that the NPA seal brings to an increasingly competitive marketplace,” says John Gay, Executive Director and CEO, NPA.
Posted on: 31.12.200