Home Beauty & Wellness Inter Parfums signs a fragrant deal

Inter Parfums signs a fragrant deal


Paris-based subsidiary of ., Inter Parfums SA has signed a 15-year exclusive worldwide license agreement with to create, produce and distribute perfumes and ancillary products under the brand.

Jean-Christophe Bédos, President and CEO, Boucheron, asserted, “This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on Boucheron’s unique position in the jewellery world. Boucheron has been a prestige brand for over 150 years with a reputation for trendsetting in luxury jewellery. I’m certain that this adventure will continue with Inter Parfums.”

Further, , CEO, Inter Parfums SA, says, “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands. I believe that together we will be successful in creating new inspiring products. Boucheron is an incredible brand that will contribute to our continuing for developing the ultra-luxury sector.”

Posted on: 31.12.2010
Source: www.worldpressonline.com