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Inter Parfums signs a fragrant deal

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Paris-based subsidiary of Inter Parfums Inc., Inter Parfums SA has signed a 15-year exclusive worldwide license agreement with Boucheron to create, produce and distribute perfumes and ancillary products under the Boucheron brand.

Jean-Christophe Bédos, President and CEO, Boucheron, asserted, “This is an exciting opportunity for Boucheron and Inter Parfums as we seek a new strategic direction for our fragrances and build on Boucheron’s unique position in the jewellery world. Boucheron has been a prestige brand for over 150 years with a reputation for trendsetting in luxury jewellery. I’m certain that this adventure will continue with Inter Parfums.”

Further, Philippe Benacin, CEO, Inter Parfums SA, says, “We are very pleased to welcome Boucheron fragrances as the latest addition to our portfolio of top-end luxury brands. I believe that together we will be successful in creating new inspiring products. Boucheron is an incredible brand that will contribute to our continuing strategy for developing the ultra-luxury sector.”

Posted on: 31.12.2010
Source: www.worldpressonline.com