German personal care products company, Beiersdorf, has established an independent affiliate in Vietnam in the name of ‘Beiersdorf Vietnam Limited’. With this move, the company plans to lay the groundwork for further growth in Southeast Asia, and to double the turnover in Vietnam by 2015.
“We have seen strong sales growth in Vietnam in the past. At this stage, further development will be easier. Now, we can adapt Nivea products more closely to the specific needs of Vietnamese consumers, and react faster to local market trends. Nivea already holds leading position in numerous product categories, and is the undisputed market leader for body care, deodorants and men’s care products, which are the solid basis for further growth”, says James Wei, Member of Executive Board, Beiersdorf. Since 2004, Beiersdorf was represented by a representative office in Vietnam.
Posted on: 1.12.2010