Serge Lutens debuts at the Singapore Changi

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Duty Free Retailer, Nuance-Watson, at Singapore’s Changi Airport, is the first travel retail door in Southeast Asia to launch the fragrance line by the French luxury perfume brand – Serge Lutens.
Distributed by Shiseido, Serge Lutens will add to the list of luxury fragrance brands available at Nuance-Watson. Serge Lutens will share space with high-end fragrances, such as Annick Goutal, Amouage, Rancé and Bond No 9.

The company is hoping that Serge Lutens will up the existing ultra luxury category sales to over
$2 million by the end of 2011. “Given the dynamic consumer mix at Changi airport, we strongly believe that there is a need to cater to diverse consumers’ demands. Today, luxury fragrance is a sprawling segment with a steady turnover and solid growth,” says Ken Tse, Managing Director, Nuance-Watson, Singapore.

The Serge Lutens range at Changi airport will consists of : Ambre Sultan, Chergui, Clair de musc, Féminité du bois, Fleurs d’Oranger, Gris Clair, Nuit de cellophane, Sa Majesté La Rose and L’Eau.

Posted on: 24.11.2010

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