XXX Energy Drinks, a subsidiary of the JMJ group, which has a diverse business portfolio, including FMCG, perfumery, hospitality, infrastructure and real estate, is eyeing a 30 percent market share and a Rs50 crore revenue for its SJ XXX (Xperience, Xtreme, Xcitement) brand by FY 12.
The Mumbai-based company had launched its SJ XXX energy drink brand in the country in December last year. SJ XXX is presently available in two variants – Rejuve and Nicofix.
“We are very unique in the energy drinks segment. Our main objective is to provide an alternative energy drink to the consumer, which is extremely high on energy. The domestic market is flooded with various brands making their entry over a period of time, but we are confident of making a serious play for the leadership position over the next couple of years,” says Sachin Joshi, Vice President, XXX Energy Drinks.
The company is aiming to sell 2.5 lakh cans per month by March 2011, increasing it to 7.5 lakh cans per month by FY 12.
Posted on: 24.11.2010