Online haircare retailer, ShopRush, has expanded into the skincare market with the launch of the British luxury skincare brand, Elemis, signaling a new chapter in its expansion strategy. Elemis is a leading luxury skin care brand, which specialises in spa and anti-ageing products.
ShopRush will sell a selection of Elemis range, including Anti-ageing, Moisturise and Massage and Skincare for Men.
“ShopRush is delighted to announce the launch of its newly-created beauty, wellbeing and accessories categories, joining its haircare category, which has enjoyed great success with anchor brands, such as Kerastase, GHD and Shu Uemura. Elemis will be an anchor brand for the ShopRush e-commerce site and will be joined by the likes of BLISS, OPI, Clarisonic, and Connock London over the coming months,” says John Martin, Head – Online Marketing and E-Commerce, ShopRush.
Posted on: 17.11.2010