L’Oreal-owned premium skin and haircare brand from New York, Kiehl’s, which opened its first store in India in Delhi last week, has entered India through a retail partnership with Quest Retail Pvt Ltd.
Quest Retail is a part of the Planet Retail Group, the mater franchisee for The Body Shop, which is another global skin and haircare brand owned by L’Oreal.
For Kiehl’s India, Quest will take care of entire retail operations, which includes jobs like store maintenance, store locations, staff hiring, staff schedule, etc. All branding, promotions, distribution and marketing functions ofcourse remain in the hands of L’Oreal.
At the launch, Dinesh Dayal, Chief Operating Officer and Director (Luxury Division), L’Oreal India, says, “L’Oreal is pleased to have a retail partnership with Quest. We soon hope to expand the brand in other metros.” Shriti Malhotra, General Manager, The Body Shop, further adds, “We are really excited to have opened the first Kiehl’s store in the Ambi Mall, Vasant Kunj, since we have a very good relation with the mall management. We absolutely love the retail space they have given us for the first Kiehl’s store. It couldn’t have been better than this.”
Posted on: 17.11.2010