Home Fashion Van Heusen ties up with Atlas Brands

Van Heusen ties up with Atlas Brands

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, the premium apparel brand for men, women and youth, has renewed its exclusive license agreement with Atlas Brands, for manufacturing and distribution of leather accessories for the brands and V Dot. The two companies have worked together since 2003.

Atlas Brands introduced premium Italian leatherwear in 1988, and has grown to being a leader in the leather accessories business. With a presence of over 800 outlets across the country, it also markets other premium accessory brands like Bulchee in India.

Commenting on the association, , COO, Van Heusen, said, “Atlas Brands brings in sound product and market knowledge in the business of accessories. Van Heusen considers the accessories business a large and growing market, fuelled by newer consumer aspirations. We are looking forward to offering a range of exciting accessories by providing a line befitting our apparel.”

With a rich heritage of 128 years, Van Heusen entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and sophistication.