HP lends a tech hand to Project Runway

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HP recently announced a second season of computer use by design contestants of television`s hit show Project Runway.

Through the use of HP touch-enabled PCs based on Intel(R) processors technology, they wish to facilitates designers in realizing their creative visions. Rotating its screen turns the TouchSmart tm2 into a digital sketchpad, which enables designers to sketch with a plethora of colour and brush options.

"The HP and Intel design challenge, where designers created custom fabric patterns for use in their final garments, was one of our most popular episodes for season seven," said Lance Still, Executive Vice President, Promotions and Integrated Marketing, The Weinstein Company. "HP`s touch-enabled computers are an exciting medium for the designers to work with, furthering the scope of what they can create. Stay tuned to see the inventive uses of technology in Project Runway season eight.”

HP`s history of merging fashion and technology started with the unveiling of the HP Mini Vivienne Tam `digital clutch` notebook on the catwalk of Tam`s 2008 fashion show at New York Fashion Week. The company`s collaboration with fashion trendsetters continued with Tam in 2009 and relationships with other fashion heavy hitters, such as Project Runway and this year`s trend-defining Sex and the City 2 film.

The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.

Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The show has been 2010`s no. 1 rated and most-watched competitive reality programme on ad-supported cable.


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