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Hanesbrands in Top Innovators 2010 list

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Lectra, a world leader in integrated technology solutions dedicated to industries using soft materials like textiles, leather, industrial fabrics, composite materials and more, announced that its customer, Hanesbrands Inc. has been named on the prestigious Top Innovators list of 2010 by Apparel Magazine.

Lectra nominated Hanesbrands earlier this year and was proud to present the award to Todd Dickson, Director of Supply Chain Technical Services, at Hanesbrands during the SPESA Expo 2010.

Apparel`s third annual Top Innovators awards salute the key visionary organizations that are shaping the industry through creativity, determination, and innovative strategies. Based in Winston-Salem, N.C., Hanesbrands Inc. is a global consumer goods company with more than a century of history and a portfolio of apparel essentials such as t-shirts, lingerie, men`s underwear, kids` underwear, socks, hosiery, casualwear and activewear.

"Investing in Lectra value-added solutions has allowed us to maintain production volume and meet market demands," said Todd Dickson, Director of Supply Chain Technical Services, at Hanesbrands. "We are thrilled to be recognized as a Top Innovator for 2010, and we are committed to anticipating what consumers want and innovating to meet those needs in comfort, fit, and value, while maintaining the right touch with consumer trends. Implementing Lectra`s Vector automated cutting solutions allows us that flexibility."

Lectra is a well established global name in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for industries using soft materials. The company develops advanced specialized software and cutting systems and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), furniture, as well as a wide variety of other market sectors, such as aeronautical and marine industries, wind power and personal protective equipment. Lectra serves 23,000 customers in more than 100 countries with 1,400 employees and $214 million in 2009 revenues. The company is listed on Euronext Paris.

According to Roy Shurling, President for Lectra North America, "Lectra`s goal is to enable companies to innovate through our technology. We are proud of Hanesbrands and their outstanding use of our solutions to innovate and meet consumer demand."

Hanesbrands Inc. is a leading marketer of apparel essentials under some of the strongest apparel brands, including Hanes, Champion, Playtex, Bali, JMS/Just My Size, Barely There and Wonderbra. The company is currently, building a state-of-the-art textile manufacturing plant in Nanjing, China, to Green Building Council standards, which is expected to be the first textile plant in the world to achieve Leadership in Energy and Environmental Design certification. 

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