Home Fashion s.Oliver targets pan-India customers

s.Oliver targets pan-India customers


s.Oliver, the leading European fashion brand, announced the opening of its new store at Mumbai. This announcement is in line with s.Oliver’s plan to reach out to its customers across India. The store opening happened in the  presence of s.Oliver India Partner, Sudhir Dhingra. The new store is located at Inorbit Mall, Malad in Mumbai.

“In line with our strategy of first developing an insight and then establishing a foothold in a territory, our store at Inorbit Mall announces the arrival of s.Oliver in Mumbai. The opening of this store is harbinger of the aggressive roll out in Mumbai, which would cement our positioning as the most preferred brand in the premium fashion brand category”, said Amit Rai, Chief Executive Officer, s.Oliver India.

This store will showcase s.Oliver casual (women and men) and QS by s.Oliver (female and male) segments along with s.Oliver accessories (bags, belts, scarves), s.Oliver fragrances and s.Oliver umbrellas. The entire store interior design has been conceived and developed in European design studios. This has been done in order to bring to India a true European fashion retail experience.

In addition to this new store, s.Oliver is currently available in Mumbai at three other point of sales – one exclusive store at Mega Mall, Oshiwara (1500 sq ft) and two shop-in-shops at Shopper’s Stop, Andheri and Shopper’s Stop Juhu.

s.Oliver is also looking to mark its presence in South of Mumbai later this month with the opening of a shop-in-shop at Lifestyle, Phoenix High Street. With plans to continue building a strong presence in Mumbai, s.Oliver is aiming to open three to five more point of sales in the next six months with the idea of targeting various other catchment areas such as New Mumbai (Thane), South Mumbai and Linking Road.