Hidesign is ready to kick open the doors of its flagship store in Pondicherry. This piece of architecture, will be counted as one of India’s largest concept stores by a luxury brand. The retail space is spread over four sprawling levels, and will carry all of the iconic features of the leather brand: luxury, heritage and craftsmanship. The store is located at Jawaharlal Nehru Street, Pondicherry.
The first level of the store has been dedicated to displays of the brand`s latest collections. While the second level showcases Hidesign’s men’s bags, and the level three puts in spotlight the travel section.
The highlight of the new store is its ornate facade – a wall of ornamental filigree work in gold, reminiscent of displays in all Hidesign stores. The antique furniture in the store is complemented by blue cut glass chandeliers, which create a refreshing visual experience. The brand builds on its vision of a global luxury brand by presenting contemporary installations throughout the store, created by artists from around the world settled in Pondicherry.
The Hidesign Lounge on level four will soon have the in-house café on the top floor that will give a bird’s eye view of Pondicherry’s busy streets, and will offer a hand picked menu and wine and cheese platters.
A cherished project of the group’s President, Dilip Kapur, the new store aims to curate some of the most significant milestones from Hidesign’s past through museum pieces strewn across the store. These museum pieces include the first hand bag ever designed by Hidesign, the `mini collection` made by Hidesign and the boxy bags that won Hidesign the ‘Accessory of the Year’ award.
The flagship store will also take the visitors through its timeline, displayed in the travel section on level three and a collage of its ad campaigns is showcased on level two. Aptly displayed on the pillars across the store are pictures of the ‘People of Hidesign’ – individuals who have helped build the brand and the ‘Stores of Hidesign’ across the world.
All Hidesign stores are custom-made from high quality materials that are natural: solid brass, real leather and wood.