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Arvind ready to double retail sales


Arvind Ltd., aims to double its revenue from retail business to Rs. 800 crore by the fiscal year 2013-14 from  a targetted revenue of Rs 400 crore by the end of this fiscal. The company would be investing about Rs 300 crore on an incremental basis over the next three years to expand its retail footprint across the country, according to Kulin S. Lalbhai, Chief Manager-Retail, Arvind Ltd.

Arvind Limited launches its ready-to-wear brand
he brand consists of products which offers athletic leisure as a trend along with a technologically enabled bi-stretch super light outwears in both formal and ceremonial categories

“Arvind is moving from a business-to-business model to business-to-consumer model. Over the next three years, we will be building on the brand Arvind and the direct retailing business,” said Mr Lalbhai. “We will strengthen our product portfolio and also look at the expansion of distribution channel in the domestic market,” he added.

The textile business of the company, that is expected to be around Rs 4,000 crore by the end of this fiscal, would increase to about Rs 8,000 crore over the next three years. The company plans to launch exclusive stores across the country to showcase the best of the Arvind brand. The company also plans to set up about 15-20 stores in Andhra Pradesh, Tamil Nadu, West Bengal and Maharashtra, which are their key markets.

The fabric retail business is central to Arvind`s strategy of rapid expansion of its domestic market share. Arvind would also pursue an aggressive strategy of category and retail channel expansion, for which the company was in the process of investing close to Rs 100 crore, with an annual capacity addition of 12 million metres to the current capacity of 200 million metres.

Arvind is amongst the few companies that works with a spread out portfolio, worldwide. The company`s own brands include Excalibur, Flying Machine, Ruff & Tuff, Arrow, USPA, Cherokee, and more. In joint ventures Arvind works with Tommy Hilfiger, Nautica, Lee, Wrangler, Wrangler Hero and Riders.