Marathalli, the popular discount shopping destination in Bangalore has a new and improved store, Megamart. The store has a retail space of 6500 sq ft and an extra floor with many national and international brands in apparel, accessories, home products, luggage, kidswear and more.
K E Venkatachalapathy, COO, Arvind Retail Ltd. said, ‘We are very happy to relaunch our flagship store in Marathalli with one more floor totally dedicated to women offering apparel, fashion accessories, perfumes, watches, home products, luggage, kidswear, toys and more. World-class products at incredible prices and an attractive shopping ambience enables us to provide our customers with the best shopping experience. The store has been designed keeping in mind our primary audience – the brand and value-conscious consumers. Megamart will be offering all the leading apparel brands like Arrow, Lee, Wrangler, Cherokee, Newport, Colt, Excalibur, Ruggers, Flying machine, Pepe jeans, U.S.Polo, Turtle, Levis, Aurelia, Signature, Karigari and others.”
Megamart, known for its range of formalwear, casualwear and accessories for men, has now extended its offering to the women`s segment through Womens World concept. The concept consists of a wide range of apparel, accessories and jewellery, all at competitive prices. There is also a colourful kids section which offers brands like Lilliput, Eteenz, Cherokee Kids and Toys by Meratoys.
Addressing the home needs for Bengaluru, Megamart introduces Home Mart, with a range of various home accessories, linen and kitchen utilities. Travel Mart by Megamart, has a range of backpacks, strolleys, travel bags, laptop bags and travel accessories from American Tourister and Ruggers gear.
For all the young fashionists, there is Fashion Mart with an assortment of watches and sunglasses from Titan, Sonata and Fast Track. Along a wide range of handbags, clutches, belts and jewellery from the international brand Cherokee Glam.
Megamart, a value-retailing concept in India, arrived at a time when multi-brand discount outlets were still an unheard of phenomenon and changed the rules of the retailing business in India. By keeping overheads and other costs to a bare minimum, it was able to pass on maximum saving to customers. Today, Megamart is one of the largest players in this segment and has a network of over 164 stores spread across 60 cities in India. Megamart is part of the Arvind Group.
Arvind Ltd. is a leader in the development and production of textiles is India’s largest integrated textile company and operates across the entire value chain from design to fabric to brands. It was the first company in India to bring in international brands like Arrow . They now have licensing agreements with many international brands like Arrow, GANT and US Polo, along with a joint-venture with VF Corporation. Recently Arvind tied up with U.S.Polo, IZOD and GANT to exclusively design, distribute and retail these brands in India.
