Hidesign was awarded the Best Bag & Accessories Brand at Pinnacle Awards ceremony, held by Shoppers Stop. This award was meant to facilitate the brand that showed the highest growth and sales in its category.
Shoppers Stop, one of the first multi-brand retail formats in the country has been largely responsible for leading innovations and best practices within the industry. The Pinnacle Awards instituted by Shoppers Stop aims to celebrate this achievement and strengthen the competitive spirit.
“To be awarded the best bags and accessories brand by Shoppers Stop is a fantastic achievement by Hidesign,” said Founder and President, Dilip Kapur. “The award comes after a year of hard work by both Hidesign and Shoppers Stop in creating more and more shop-in-shops and maintaining the same sense of luxury that a customer would feel in one of brand`s own exclusive boutiques.”
With a presence of 51 exclusive stores across India the brand has traditionally retailed almost entirely through its exclusive stores. In the recent years, Hidesign has made a strong push to increase its presence in the high-end department stores. These shop-in-shops carry an entire range of the brand`s products, similar to what a customer would find in an exclusive Hidesign store.
With a growth of over 40% in the last year at Shoppers Stop, Hidesign has emerged as its largest selling accessories brand. Shoppers Stop has become part of Hidesign’s overall growth strategy and success.