"Fashion And You is delighted to be associated as the online retail partner to LFW. Our endeavour through this two-year partnership with Lakme Fashion Week is to tap the potential that the online medium presents to the business of fashion in India and we are confident that this is the perfect opportunity to successfully usher in a new dynamic on to the online fashion retail sector. We, at FNY, have pioneered a shopping revolution of sorts in the country, and are thrilled to have the opportunity that the Lakme Fashion Week platform presents in furthering this cause” said Pear Uppal, CEO, Fashion And You. The shopping club aims to partner with premier brands, offering them a powerful online selling opportunity by enabling them to move merchandise in a private selling environment while aspiring to make its members indulge everyday with the best of brands brought to them at exclusive member`s only prices, added Uppal.
The affiliation with LFW will largely be defined by the introduction of two retail lines `Launch My Line` & `LFW Pret Collection` from the Generation Next & Established Designers categories respectively, on Fashion And You.
Launch My Line will provide a platform for Generation Next designers participating with Lakme Fashion Week to directly retail their collections with Fashion and You to a pan-Indian as well as an international audience. The collections will be up for sale as soon as they are showcased on the ramp to create a synergy and buzz. This will give the designers the opportunity to reach out and interact with larger audiences and embrace the new e-retail phenomenon.
LFW Pret Collection will be a dynamic showcasing of ready-to-wear collections by established designers. The collections will be handpicked from lines showcased at LFW by some of the leading designers in the Indian fashion industry. The LFW Pret collection will be available on fashionandyou.com shortly after the Lakme Fashion Week.
Commenting on the association, Sujal Shah, Vice President and Head of Fashion, International Management Group India (IMG) says, “For the first time, LFW welcomes India`s leading fashion trade portal Fashion And You as its official online retail partner to further the business of fashion using e-commerce. By collaborating with Fashion And You, we are taking the lead to embrace the future and reality of business in India, which is online, and provide a direct sales channel for all LFW designers. The unique collaboration will enable LFW to facilitate trade for budding Gen Next and Emerging designers, in addition to targetted sales events which will promote all LFW designers."