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Adidas launches miCoach app


adidas miCoach, the personal and real-time audible training system, takes its offering to the next level with the introduction of the miCoach app featuring sports-specific training programmes designed to coach sports and fitness enthusiasts, amateurs and professionals alike.

With the new miCoach app, adidas extends its personal coaching programme for running and introduces specific conditioning programmes for football, tennis, American football and basketball. The miCoach app, using GPS for active real-time pace-based coaching and location tracking, makes the adidas miCoach platform available to millions of smart phone owners via the option to download at selected app stores including iTunes and Blackberry App World from August 1, 2010 onwards.

“The introduction of the miCoach app and sports-specific training plans was the natural next step to bring miCoach to an even wider audience. At adidas, we work with the world’s best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals,” says Bernd Wahler, Chief Marketing Officer of adidas Sport Performance. “Our service approach is unique and sets new standards in terms of personalisation in the entire sporting goods industry.”

adidas has worked with some of the world`s finest athletic coaches, athletes and teams when developing the miCoach app and the sports-specific training plans including renowned athletic trainer Mark Verstegen, Founder and Director of the Athletes’ Performance Institute (API) training and sport research centre. In addition, adidas worked closely with the Spanish National Team, FC Bayern Munich, AC Milan as well as athletes like Reggie Bush and Jessica Ennis.

“Coaching is essential to improving as an athlete – no matter what your sport. Whatever your goal is, a coach can help you improve. miCoach has a plan designed specifically to make you faster in football. You don’t get faster by just running long distances, or running sprints, it takes interval training specifically designed to optimise football performance and miCoach provides a pretty cool plan to make you a better you,” commented Reggie Bush.

The miCoach app allows smart phone users to turn the phone into a personal coach: pace triggered voice coaching, personalised and sports-specific training plans, workout calendar, navigator and workout feedback are some of the features. The miCoach app syncs automatically with the intelligent website micoach.com offering six documented training plans for each sport and the option to create personalised conditioning programmes. On micoach.com the training programmes are tailored to  personal fitness level and goals, with the option to monitor, manage and analyse progress over time.

With the launch of the miCoach app, adidas unveils its new global campaign `miCoach says`. The new campaign celebrates coaching and the pre-season conditioning programme of some of the world’s best athletes including Andy Murray, Reggie Bush, Derek Rose and Jessica Ennis. `miCoach says` is developed by global advertising agency 180 Amsterdam and its digital arm Riot and includes TV, print, digital and mobile executions.