SKECHERS USA, Inc. announced that the company is launching a series of Shape-ups fitness footwear television spots starring NBA basketball legend Karl Malone along with guest star Kareem Abdul-Jabbar. The spots will spearhead a worldwide Shape-ups `comeback` campaign for Malone, who will appear in the company’s print advertisements, visuals and marketing collateral through 2011.
“To everyone who’s too busy to work out, you’re out of excuses,” said Karl Malone. “Shape-ups are easy and they really make your muscles work. I’ve got more strength in my legs and core, and my energy level is up. They’re even easier on my joints than other shoes. I’m excited to stand behind this shoe because it delivers.”
“We’re so proud to see Shape-ups embraced by the greatest sports icons – and the incredible reactions that so many consumers are having to our product,” said Michael Greenberg, president of SKECHERS. “To have not one but two basketball legends endorsing Shape-ups is a tremendous honour – and, we believe, a terrific way to expose more sports fans, fitness-minded consumers, and new customers to the benefits of Shape-ups.”
The Malone/Abdul-Jabbar launch follows the Company’s successful Shape-ups `comeback` multimedia campaign featuring Pro Football Hall of Fame quarterback Joe Montana, which is appearing worldwide through 2010.
Launched by the SKECHERS Fitness Group, Shape-ups are technical walking shoes designed to strengthen muscles, promote weight loss, and improve posture. Featuring a rocker-bottom outsole and Resamax kinetic wedge that together simulate walking on soft sand, Shape-ups provide a constant natural instability, activating muscles with every step. The Shape-ups fitness footwear collection for men and women is available in sporting goods and department and speciality athletic stores worldwide.