American design house, Ralph Lauren has launched an online shopping website – ralphlauren.com to widen its availability to UK customers. The site has been created and designed in-house by the company`s e-commerce team. It will allow followers of the brand to keep up with the latest trends and ensure that they receive a parcel containing the latest catwalk goods.
The clothing label, which created the iconic Polo shirt, will be including many of its labels on the site, including RLX Ralph Lauren, Pink Pony and Black Label and Blue Label, with clothing and accessories available for men, women and children.
The site also boasts a style guide tool packed with features, video style tips offering advice on how to work the latest looks, a label directory, home accessories guide and a report on the autumn fashion trends. Users can also put their own questions forward to the label`s fashion editors.