In sync with it`s aggressive expansion plans, Pantaloon Retail India Limited (PRIL), opened its new concept Planet Sports store at Growel Mall, in Mumbai.
Spread over 6000 sq. ft., this new concept store has been laid out on the basis of category display across brands. Based on a consumer research, this new concept ensures a smooth and hassle free consumer experience with easy navigation. Footwear has been displayed on the basis of the consumer`s needs like running, team sport, individual sport, outdoor, lifestyle, casuals and more.
The display concept has got the latest and international XYRO technology fixtures. Planet Sports consumers can also look forward to a live gaming experience at the especially crafted Live Basketball Zone.
The store offers an extensive range of international sports and lifestyle brands such as Skechers, Wilson, Converse, Speedo, Prince, Reebok, Nike, adidas, Spalding and Puma to name a few. Planet Sports offers footwear and apparel collections which have been inspired by contemporary sportswear trends relevant to the youth of India.
Ravdeep Singh, the CEO of Planet Sports says, “It is a pleasure to launch our new concept store first in Mumbai. Our in-depth consumer research has helped us fine-tune and present something new to our consumers, new in terms of display, fixtures, and live gaming zone. Planet Sports has an unrivalled reputation for offering leading international sports and lifestyle brands and it is our endeavour to bring the latest in sports lifestyle as we target diverse consumer segments, enter new geographies, open more stores and make our products more accessible. The thrust will be on nurturing markets, generating higher trials and developing lasting relationships with our customers.”
Planet Sports, flagship format of Pantaloon Retail India Limited-Sports division, is the country’s largest multi-brand sports lifestyle retail chain with over 79 speciality stores, spread across 30 cities. As a licencee and distributor, the brand has the largest collection of international sports and lifestyle brands. The store also has an extensive offerings for lifestyle products as well as sportswear and equipment across all categories of swimming and water sports, tennis, squash, outdoor, adventure sports, running, training, golf, fitness, basketball and motorsport.