Omega, the Swiss watch company, unveiled its latest collection – New Constellation – at a fashion soiree held at Taj Mahal Palace, Mumbai. Brand ambassadors Abhishek Bachchan and Sonali Bendre Behl took centre stage to launch the sleek and strong new collection which reinforced Omega`s commitment towards luxury and finesse in India.
The New Constellation’s fashionable designs effortlessly fuse style and technology together. The range prides itself with the supernova dial design and brings a new variant of style into the OMEGA range. In addition to traditional designs, the new range offers contemporary yet dressy watches. The women’s line introduces leather straps in the New Constellation range.
Announcing the launch of the new line, Jean-Claude Monachon, Vice-President Product Development, OMEGA said, “Creating a billion-dollar watch brand is not easy. The popularity of Omega has grown manifold during the last few years as we give the best value for money. It has taken planning, positioning, technology and distribution for us to reach our current level. We hope to attract a whole new set of customers to buy luxury watches, thereby growing this segment. We are proud to be the only large watch company in the world to increase both volume sales and revenue by being a great innovator in materials of construction. While preserving the technical and aesthetic qualities, Omega New Constellation timepieces will from now on be fully integrated into the brand’s complete collection.”
The launch evening witnessed models such as Deepti Gujral, Shruti Agarwal and Alecia Raut sashaying the ramp with pieces from the collection. Mandira Wirk’s apparel creations were supported on the runway and emphasised on the autumn patterns and innovative cuts. The show was choreographed by Lubna Adams.
Speaking on the occasion, Abhishek Bachchan, Brand Ambassador, OMEGA stated, “It has been a brilliant experience working with this brand which is symbol of novelty and extravagance. The journey of working with this prestigious brand has been quite a gratifying one. The alluring new designs will definitely captivate every watch connoisseur’s heart. Each and every design reflects an attitude of perfection and prosperity.”
Dressed in a gorgeous gown specially designed by Mandira Wirk for Sonali Bendre, Brand Ambassador, Omega said, “Being a confident and independent woman with an ability to make my own choices in life I truly identify with Omega’s unique positioning of self-expression. The new range with its well defined straps is very contemporary in its styling and I am highly impressed by the attention to detail. These styles are truly unique and will appeal to those, with a discerning eye, who seek world-class products."
With the price beginning at Rs 96,000 onwards for women and Rs 1,05,000 onwards for men, the New Constellation range will be available at Omega boutiques and key multi-brand outlets in select cities.
OMEGA was founded in 1848 and is a company of the Swatch Group, the world’s leading watch manufacturer. The brand continues to make technical and watch-making history with innovation in areas as diverse as sports timing, cutting-edge technology and design – qualities that led to the conquest of the oceans’ depths and space. The brand has an unparalleled reputation for flawless sports timekeeping including, most notably, at 24 Olympic Games since 1932. Omega recently extended its agreement with the International Olympic Committee through 2020.
The international brand ambassadors for the brand are actor George Clooney, Nicole Kidman, Zhang Ziyi, Abhishek Bachchan and Sonali Bendre Behl; fashion model Cindy Crawford; secret agent James Bond; sports-persons Michael Phelps, Sergio Garcia, Michelle Wie, Ellen MacArthur and Apolo Anton Ohno; along with space astronauts Dr. Buzz Aldrin and Eugene A. Cernan.