“MTS has entered into a three-month partnership with Reebok. As part of the tie up, we will be giving away free Reebok shoes for every purchase of our MBlaze internet datacard,” said Leonid Musatov, CMO, SSTL.
He said the initiative called ‘Speed Ka Double Dose`, will be rolled out in 84 towns across the country, where the MBlaze network is available.
Speaking on the tie-up, Reebok said the partnership is part of its initiative to enhance its consumer reach. “Though we cater to a different business segment, we share a common USP – offering the best of speed. We are getting into another level of consumer level engagement. We are trying to get ourselves associated with non-cricketing sports and other brands to reach out to more consumers,” said Sajid Shamim, Reebok India Director (Sales and Marketing).