Home Fashion More European brands in the capital

More European brands in the capital


European fashion brands, Vero Moda, Jack & Jones and ONLY, recently held a fashion show at The Grand, Vasant Kunj, New Delhi. The event was attended by the crème de crème of the fashion world. The show marked the end of a three-day fashion extravaganza to launch a 15000 sq ft store in New Delhi to showcase these brands .

The show kick-started with a performance by Parkour artists. This was followed by the unveiling of the collection through a fashion preview where models sashayed the ramp sporting a new line of ONLY, Jack & Jones and Vero Moda.

The stars of the tinsel town like Bipasha Basu, Kangana Ranaut, Dia Mirza, Ameesha Patel, Neha Dhupia and Kunal Kapoor added to the excitement on the ramp. The grand finale event of the 3-day fashion extravaganza, choreographed brilliantly by Kedhar Gawde, was unique in nature as it saw not only the celebrities hit the runway, but also nine lucky shoppers who received make-overs, and were selected to walk the ramp with the Bollywood stars.

Priyanka Chopra strutted down the ramp decked out in a Vero Moda ensemble. Dia Mirza mirrored a true-blue European beauty as she walked in wearing a stylish Vero Moda number. Yuvraj Singh, Kunal Kapoor and Manish Malhotra decided to walk the talk of fashion as they paraded in looking crisp and cool in trendy outfits from Jack & Jones. VJ Anusha Dandekar shimmed down the runway in apparel from ONLY. Neha Dhupia and Ameesha Patel took to the ramp in delectable outfits from Vero Moda and ONLY. The show ended with a bang, with a performance by the rapper and hip-hop singer Hard Kaur and continued to a night of cocktails.

Vero Moda, a quality clothing line with the latest looks launched in 1987 and since has become synonymous with contemporary fashion and designs, which young women across the world desire. The womenswear fashionwear brand, based out of Europe, launched its first store in India in Mumbai earlier this year. Jack & Jones is a democratic jeans brand fashion-conscious men. The four lines, Jeans intelligence, Premium, Premium Vintage and Premium Tech have different target groups and expressions design-wise. ONLY is an authentic jeans brand for women with three types of collections: true, edge and love. Each type has its own wardrobe, styling and view of life, but they all match the ONLY girl.

The three brands have been introduced in India by the Bestseller Group.