Beverly Hills Polo Club (BHPC), a well known international brand in casualwear, announced Gautam Gambhir, Indian cricketer, as its first brand ambassador for India.
Signing on Gambhir, who is one of the most promising youth icon in India, highlights BHPC’s commitment to become a dominant brand in the youth category. The cricketer will be integrated into the brand`s programmes in India and will be leveraged through multi-faceted marketing initiatives, including, consumer promotions, online support, store launches and public relations, to endorse BHPC’s casual and sportswear apparel and accessories.
Sharing his views on the association, Sanjiv Goenka, vice chairman, RPG Enterprises, said, “We are extremely happy and proud to associate with the fresh youth icon Gautam Gambhir. Gambhir happens to be one of the most promising players in the Indian cricket fraternity today. He is a perfect fit for our brand as he personifies the style, energy, confidence, contemporariness and versatality, which are core attributes of BHPC. Having established ourselves in the field of fashion and lifestyle, the brand is now poised to scale new heights with this association."
Talking about his association, Gambhir said, "I am extremely proud to be associated with Beverly Hills Polo Club. BHPC`s wide collection of apparel and accessories is a perfect match with my personality and reflects my preference for refined comfort and stylish elegance. The collection is exclusive, has a global feel with its californian intonation and comtemporary style. Hence a perfect fit for today`s fashion forward youth."
The event also witnessed a fashion show where the newly appointed brand ambassador walked the ramp with popular models like Joey Mathews, Krishna Somani, Amanpreet Wahi, Aanchal Oberoi and others showcasing the collection from the BHPC portfolio.
BHPC an exclusive tie-up with the retailing arm of RPG Enterprises, Spencer’s Retail Ltd is strategically developed by Spencer’s for the Indian market with a focus on making international fashion more affordable. The product range for the Indian market currently consists of – iconic graphic t-shirts, polos and jeans, plus accessories, bags, wallets, eyewear, fragrances, caps and watches for both men and women. The designs and fits have been engineered for the Indian body type. Currently, BHPC operates 14 standalone stores in Delhi-NCR region, Mumbai and Punjab.