Making a foray in the India market, Forever 21, America’s hottest fashion brand has opened a sprawling 10,000 square feet flagship store at Ambience mall, Vasant Kunj, New Delhi.
“Forever 21 has been one of the hottest retailers in the U.S. over the last several years and we are very excited to announce our entry into the Indian market,’ said Don Chang, Owner and Founder of Forever 21. “Indian women truly understand and appreciate fashion and opening of Forever 21 will encourage fashionistas to give into their style desires and will provide them a much-needed Fashion Stimulus.”
Forever 21’s popularity is founded on its core philosophy of bringing the latest trends hot off the runway and onto the shop floor in less than 4 weeks, ensuring new collections in store everyday and all of it offered at unbeatable prices. Forever 21 offers a large collection of all the latest fashion trends and as they have limited pieces it allows every person to have a feel of “one of a kind” clothing that they own. Forever 21 is very proud of its unique and fast-changing clothing line.
“We want to help people be fashionable and our concept of fashion forward at great value contributes to this philosophy,” said Alex Ok, President, Forever 21. “Forever 21`s business model works by keeping stores exciting with the hottest and most current fashion trends brought in daily,” he added.
The new store at Ambience Mall, Vasant Kunj, emulates the typical Forever 21 customer; vibrant, vivacious, sexy and caters to Generation X. Designed with a new-age thematic format, the flagship store showcases the entire line of Forever 21’s range of apparel and extensive array of jewellery, hair accessories, belts, shoes and scarves.