Converse, a youthwear brand, brings ‘The Original Band’ hunt, a first of its kind search for original music by upcoming bands.
Converse has undertaken an initiative for amateur bands and avid original music lovers, providing them an opportunity to showcase their talent. The brand is searching for a band can hold an audience with an original composition. This hunt will be held across some key cities in India, over a series of rounds and finally one band will claim the Original Band title.
The first Converse Original Band event will be held in New Delhi on 30 October at Ansal Plaza, with subsequent events in Mumbai, Bangalore and Guwahati.
Ravdeep Singh, CEO, Planet Sports said “We are excited to offer yet another platform to our consumers to engage with Converse. The Original Band hunt is an initiative from Converse to promote upcoming youth music bands in India. Converse, over the years, has tried to promote upcoming talent and will continue to do so in the future as well”.
The contesting bands can register by visiting any Planet Sports or Converse store. Online registration is also available through www.converse.buzzintown.com.
The entries will be scanned and shortlisted by a panel of judges from the music fraternity. The shortlisted bands will be called to perform live at the designated venues. The winning bands from each city will get a chance to feature in The Original Music Album, by Converse India.
Converse, an all-American brand, has an exclusive marketing tie up with Planet Sports, the sports division of Pantaloon Retail India Ltd. (PRIL) and India`s largest multi-brand sports and lifestyle specialtiy retail chain.