Lilliput, a dominant player in the Indian kidswear industry, has forayed into the baby care market. Going by the bywords – natural, pure and ultra mild, the brand is offering a complete set of baby care essentials – shampoo, milky bath, oil, powder, lotion, milky soap, wipes, cleaning liquid and laundry liquid. The baby care range will be available in all Lilliput and Lilliput World Stores and soon in all leading baby shops, departmental stores and pharma chains at an affordable prices starting from Rs. 95.
Commenting on this initiative, Sanjeev Narula, Managing Director, Lilliput Kidswear Ltd said, "Baby care market in India has experienced growth over the past few years due to changing consumer mindset and increasing penetration of baby care products. Rise in disposable income level, superior product availability and increasing awareness have significantly revolutionized the baby care products industry landscape. This compelled us to foray into the baby care industry with the launch of Lilliput Baby Care products".
The brand also recently launched their exclusive Autumn/Winter 2010 collection. Inspired by the voguish high streets and pristine countryside of London, the collection has aptly been named The London Winter Collection. The collection includes Little Flower, Garden Party, Mauve Butterfly for girls and Speed Racer, Little Gangster, Supersonic Adventure for Boys. The A/W`10 collection is available at an average price of Rs. 450 for the age group of 0 to 12 years.
Lilliput Kidswear Ltd. was incorporated in 1991 to export world-class kidswear. With the opening of its first retail store in April 2003, it has rapidly grown and is now one of the largest kidswear groups in India. Besides India where Lilliput has 250 stores, Lilliput has its presence in Bahrain, Cairo, Egypt, Riyadh, Saudi Arabia, Quwait, Abu-Dhabi, UAE, Shanghai, China and Odesa & Moldova, Ukraine, Oman, Yemen and Nepal, and reported a turnover of Rs. 415 crores in FY 09-10.