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Coty bags Calvin Klein colour cosmetics license


The leading Paris-based fragrance and beauty products manufacturer, Coty, Inc, has taken over Calvin Klein’s colour cosmetics license from Markwins Holding Co. Calvin Klein has turned to Coty, which is also the brand’s fragrance licensee, to develop a colour cosmetics line, which is slated for a 2012 launch.
“Coty has done an excellent job of growing our fragrance business around the world. We appreciate their significant expertise in colour cosmetics and see great synergies with centralising these two businesses with the same partner,” Tom Murry, President and CEO, Calvin Klein, was quoted as saying.
Coty had acquired the Calvin Klein fragrance business in 2005 when it acquired Unilever’s entire prestige portfolio for $800 million, but colour cosmetics was not part of the deal.
According to industry sources, under Markwin’s license, CK never broke into The NPD Group’s (the leading global provider of consumer and retail market research information) top 50 ranking of colour lines in U.S. department stores between 2007 and 2009.

Bernd Beetz, CEO, Coty, was quoted as saying, “Calvin Klein fragrances have remained amongst the most popular around the world, and we feel strongly that this introduction will further strengthen both Coty’s and Calvin Klein’s dynamic positioning within the beauty arena, with a concept that pushes the boundaries of the colour cosmetics category as we know it.”

Posted on: 3:11:2010
Source: www.wwd.com