Blues Clothing Company (BCC), the exclusive franchisee for a host of luxury brands such as Versace, Cadini, Corneliani, John Smedley and ADV, among others, has recently launched a unique home and décor concept, called ‘Blues Home’, in Delhi.
Located at The Gallery, the outlet – spread over an area of 55,000 sq.ft – will house standalone stores of Versace Home, Ayaan, Jagtar, Obsession, El unique 925 and Haute Monde.
The company promises Blues Home will provide clients an opportunity to mix and match various unusual themes to create their own look and style bringing them varied options.
“For now, we will focus on Delhi. Depending on the success of each concept, we will devise a strategy to expand one or all concepts into different markets. This is part of the overall group expansion plan this year,” says Abhay Gupta, executive director, Blues Clothing Company.
He adds the company is investing around Rs.40 crore on the expansion of its lifestyle as well as home business.
– Shubhra Saini