Texas-based Whole Foods Market, one of the world’s largest retailer of natural and organic foods with stores throughout North America and UK, has implemented new responsible packaging guidelines for all its bodycare and supplement suppliers. To spearhead the change, the brand has switched to ‘post consumer recycled bottles’ for its several store brand supplements and body care products. “We are thrilled by how responsive our vendors have been in making changes to provide even more green options for our customers,” says Jeremiah McElwee, Global Whole Body Coordinator, Whole Foods Market. McElwee and his team have been working on the guidelines since early 2008.
Posted on 15.09.2010