Cincinnati-based consumer products company, Procter & Gamble, sees its skincare brand, Olay, as a major source of future growth for both men and women. The company will launch Olay in 15 new markets by this year end, and will increase its global presence from 69 to 100 markets in the coming two years. Ed Shirley, Vice Chairman – Global Beauty and Grooming, P&G, says, “P&G is looking to expand Olay’s reach. We have already launched the new Olay Men Solutions in China.” He also added Gillette, the men’s grooming brand, has expanded into skincare with new products. He also revealed that skincare is expected to be the biggest growth driver for the company in the coming years.
Posted on: 15-9-2010