Home Beauty & Wellness Macy’s will now have an ‘Impulse Beauty’ section

Macy’s will now have an ‘Impulse Beauty’ section


US-based premium departmental store, Macy’s, has come up with a unique concept of an ‘Impulse Beauty’ department within the store, to capture a wider customer base. Directed at the trend-savvy consumer, the 1,000-square feet division will feature a host of cosmetics, skincare and haircare lines. Brands like Bare Escentuals, Benefit, , , , Philosophy, Smashbox, Stila, Bliss, Clarisonic, Dr. Brandt and T3 will be seen on the shelves of ‘Impulse Beauty’. The idea is to get a mix of fresh, contemporary and niche brands, which are not traditionally available in department stores. “Along with our established beauty counters, now Macy’s customers will have a wide assortment of products to choose from, for all of their beauty needs,” says , Executive Vice President and General Manager – cosmetics, fragrance and shoes, Macy’s. The ‘Impulse Beauty’ concept is supposed to be in line with stores like , Ulta and Beauty360, which cater to a mixed consumer base.

Macy's is closing 68 stores, cutting 10,000 jobs
A few stores have already been shuttered, but 63 will close down between now and mid-2017, leaving about 660 US stores left open, said the report.

Posted on: 15.9.2010
Source: www.wwd.com