Italian fashion house Etro has opened its first boutique in India. The 1,500-sq.ft store, opened at Palladium Mall, Mumbai on September 7, showcases men’s apparel, accessories for both men and women and home collections.
The second Etro boutique will open at UB City Mall in Bangalore on September 8, 2010. The 1,000-sq.ft store will house only men’s apparel and accessories.
Etro is brought to India by Genesis Luxury, which earlier brought premium designer labels such as Paul Smith, Canali, Kenzo, Bottega Veneta and Jimmy Choo to India. Recently, Genesis also entered into a joint venture with the iconic fashion house Burberry to form Burberry India.
– Nivedita Jayaram Pawar