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Fem changes its brand identity


has introduced a new brand logo this June. “Considering the changing needs of consumers, ’s new brand logo has been introduced, which is vibrant, contemporary and innovative,” says , Brand Head, Bleaches. The range has been revamped in terms of packaging and natural ingredients.“The existing products – Pink Bleach and Blue Bleach – have been changed and evolved into apple and peach bleach for fair complexion and blueberry, milk and pearl beach for wheatish complexion,” she says.

Dabur expands skin care portfolio with new product launch
The creme bleach has been launched across India in two SKUs – single-use SKU priced at Rs 40 and 3-use SKU priced at Rs 80.