Home Beauty & Wellness Avon follows the ‘premier packaging’ trend

Avon follows the ‘premier packaging’ trend


The packaging premiumization trend that continues to sweep the beauty industry has further been extended with Avon’s selection of the Rexam XD-11 fine mist pump for its three new fragrances: Celebrate, Rio Bikini and Rio Rhythms. This is the fifth in the series of recent collaborations between Rexam and Avon, a leading global beauty company and one of the world’s largest direct sellers. “Our partnerships with Avon since 2007 has included work in make-up, skincare products and other high profile launches,” says Carole Grassi, Category Manager – Cosmetics, Rexam Personal Care Division. Rexam’s XD-11 pumps are ergonomically advanced actuators combined with the reduced diameter of the nozzle to enhance the overall aesthetic and tactile appeal. Formed in 2007, the Rexam Personal Care Division, is a leading supplier of advanced packaging solutions with global capabilities that attract the world’s most innovative beauty, personal care and home product manufacturers.

avon logo
Avon has made an agreement with Barington to approve the hiring of an independent director for the board

Source: www.worldpressonline.com