Amara Raja Group plans to enter FMCG segment

The diversified business house, Amara Raja Group, is planning to make a foray into the health drink and frozen foods category as part of its vision of becoming a pan-India FMCG player. The group, better known for the automotive battery brand – Amaron, currently has an export-oriented fruits and vegetables division under the brand name, Galla Foods, which also sells mango and litchi nectar in South Indian states. According to industry sources, the Rs2,000-crore group is seriously considering making Galla Foods, which has a sale revenue of Rs46 crore, a major player in the domestic beverages segment. The company primarily produces pulp and puree of mango, guava, papaya, tomato and banana, which are exported to the US, Europe and the Middle East. Established in 1985, the Amara Raja Group has seven entities. Its businesses include electronics products manufacturing, power system production and fabrication of sheet metal products and fasteners.