To cater to a wider consumer base, Shahnaz Husain has come up with a new value for money line of products called ‘Shahnaz Forever’. The range is carefully priced between Rs75 to Rs200 and is targeted mainly at the middle-class segment. “General talks about my products being a bit expensive was doing the rounds for quite some time, so I wanted to break this notion, and therefore, I have come up with this new line”, says Shahnaz Husain. “It took us four-five years to create this range because we did not want to compromise on the effectiveness and quality of the products”, she further adds. These products are not treatment specific, but daily staples like face washes, creams, lotions, packs, shampoos and conditioners, which are need based as opposed to want based.