Home Retail M&B Footwear launches Buy-n-Fly scheme

    M&B Footwear launches Buy-n-Fly scheme


    With the aim to promote the brand, has launched an an attractive, high return promotional scheme, called Buy-n-Fly, which is valid till August end 2010.

    M&B Footwear to expand business in Indian; plans to raise Rs 100 cr
    The company has also set up a target of increasing turnover from Lee Cooper brand by 50 per cent to Rs 600 crore by 2020 as against Rs 400 crore at present

    Under the scheme, customers buying any M&B brands from any retail point in the country, irrespective of the purchase value, become eligible to win prizes, by sending an SMS to a special short code created by M&B.

    The company holds weekly lucky draws for eligible entries and the lucky winners get a chance to fly offshore to exotic Thai destinations – Bangkok and Pattaya.

    “The total investment made on the promotion is around Rs.14-15 lakh. The holiday offer is the latest in our series of initiatives to delight our customers and place them on a new high every time they come back to shop with us for all their footwear needs,” said , vice-president – marketing and corporate affairs.

    IndiaRetailing Bureau