With the aim to promote the brand, M&B Footwear has launched an an attractive, high return promotional scheme, called Buy-n-Fly, which is valid till August end 2010.
Under the scheme, customers buying any M&B brands from any retail point in the country, irrespective of the purchase value, become eligible to win prizes, by sending an SMS to a special short code created by M&B.
The company holds weekly lucky draws for eligible entries and the lucky winners get a chance to fly offshore to exotic Thai destinations – Bangkok and Pattaya.
“The total investment made on the promotion is around Rs.14-15 lakh. The holiday offer is the latest in our series of initiatives to delight our customers and place them on a new high every time they come back to shop with us for all their footwear needs,” said Vikas Bagga, vice-president – marketing and corporate affairs.