Italian lifestyle brand Diesel and US-based branded apparel brand Forever 21 will become operational at Ambience Mall, Vasant Kunj, Delhi, in August this year. The store at Ambience Mall will be Forever 21’s first in India, while it will be Diesel’s fourth in the country.
“Both brands will have the minimum guarantee and revenue sharing models with the mall. The Diesel store will be spread over an area of 3,600sq.ft, while Forever 21 will be approximately 10,000 sq.ft,” said Deepti Goel, head – leasing, Ambience Mall.
Diesel has a partnership with Reliance Brands Ltd – a part of Reliance Industries Limited. Forever 21, on the other hand, is being brought to India by Dubai-based Sharaf Group, the master franchise for the brand in Asia. The company is helping Hello India set up the chain in India.
Diesel already has three stores in India – two in Mumbai and one in Bangalore. Started as a denim brand, Diesel has now become a lifestyle icon with collections in casual clothing, footwear, accessories, fragrances, eyewear, jewels, home textile, furniture and lighting.
Shoppers Stop, PVR, Funcity, Westside, Pantaloons and Big Bazaar are some of the upcoming anchor stores at Ambience Mall, Vasant Kunj. Lifestyle, which opened an outlet at the mall recently, is another major anchor of the mall.
– Shubhra Saini