Global brand Hidesign has opened a flagship store in Pondicherry. Located at Jawaharlal Nehru Street, the store covers an area of 4,000 sq.ft, making it one of India’s largest concept stores to be set up by a luxury brand.
The company said the new store “aims to curate some of the most significant milestones from Hidesign’s past through museum pieces strewn across the store”. These museum pieces include the first handbag ever designed by Hidesign.
The flagship store reveals the brand’s history through a timeline displayed in the travel section on Level 3 of the store and a collage of its advertisement campaigns showcased on Level 2. Also, aptly displayed on the pillars across the four levels of the store are pictures of the ‘People of Hidesign’ – individuals who have helped build the brand – and the ‘Stores of Hidesign’ across the world.
The store will soon have an in-house café, which will offer wine and cheese platters with local flavours, among other things, the company said.
Founded by Dilip Kapur in 1978, Hidesign is a lifestyle group. Recently, the group extended its concept of lifestyle by opening two luxury boutique hotels – Le Dupleix and Promenade – in Pondicherry.
– IndiaRetailing Bureau