Inspired by the Vedas, 100 percent natural formulation-based beauty brand Tathaastu, is now going international. Divita Kanoria, Chief Wellness Officer, Tathastu Vedic Collection, took it upon herself to start her own product line when she found ‘missing gaps’ in the wellness market. “A lot of products made numerous promises but the results were only fleeting,” she says, having herself tried many off-the-shelf remedies. Tathaastu is the result of her own research of ancient Vedic texts. “I wanted formulations that delivered long-lasting beneficial and visible results,” she adds. The brand’s presence will now be felt along the east coast cities like New York, Connecticut, etc in most major spas and wellness centers.