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MAC for Disney


Disney gets it due in the form of a new color cosmetics collection, Venomous Villains, by . Four of Disney’s nastiest characters – of 101 Dalmations fame, the Evil Queen from Snow White, Maleficent from Sleeping Beauty and from The Princess and the Frog — will have their own color line-ups. “In beauty, women look for fantasy and transformation. When you go to a make-up counter, you want to express an attitude — we’ve found that Disney characters are great mediums to tell those stories.

I think it’s a little unexpected when people see Disney playing in adult beauty, but as adults, we relate to the classic stories on new levels”, says Johanna Mooney, Beauty Director, . Industry sources estimated the limited edition line-up could generate retail sales of about $5 million. The products will be available in 1,500 MAC retail and partner department and specialty stores globally and online at maccosmetics.com.