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MAC for Disney

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Disney gets it due in the form of a new color cosmetics collection, Venomous Villains, by MAC Cosmetics. Four of Disney’s nastiest characters – Cruella De Vil of 101 Dalmations fame, the Evil Queen from Snow White, Maleficent from Sleeping Beauty and Dr. Facilier from The Princess and the Frog — will have their own color line-ups. “In beauty, women look for fantasy and transformation. When you go to a make-up counter, you want to express an attitude — we’ve found that Disney characters are great mediums to tell those stories.

I think it’s a little unexpected when people see Disney playing in adult beauty, but as adults, we relate to the classic stories on new levels”, says Johanna Mooney, Beauty Director, Disney Consumer Products. Industry sources estimated the limited edition line-up could generate retail sales of about $5 million. The products will be available in 1,500 MAC retail and partner department and specialty stores globally and online at maccosmetics.com.