Benefit Cosmetics adds a review feature to its Facebook page

LVMH owned beauty brand – Benefit Cosmetics – has added a ratings tab to its Facebook page in an effort to keep a track of the brand mentions. “We rely heavily on word of mouth,” says Valerie Hoecke, Benefit Cosmetics, Vice President, Digital Experience and Commerce. “We’ve found that there are many moments where a customer mentions a brand on Facebook but shoppers find it hard to later find that comment in the Facebook context because of the temporal nature of the news feed. So this feature will help store all comments about the brand irrespective of the time factor and will help consumers get to know the brand well through the ever-popular social networking website,” adds Hoecke.