Guerlain, the premium luxury fragrance brand, has decided to infuse a new life into its Terracotta compact. The legendary pack is the brainchild of Ora Ito, designer of the famous Idylle fragrance by Guerlain. The Alcan Packaging Beauty team used their expertise to turn the sublime design into a stunning, sophisticated compact with sleek, gentle lines. ” Alcan Packaging Beauty value was to bring more sophistication to the classic plastic compact, that is very light. The compact lid is comprised of three parts, which are assembled by ultrasound welding.
For example, a steel ballast was placed in the base to make the compact heavier and consequently more luxurious. Furthermore, with more transparency and silk screening, the compact is much more elegant than before,” says Olivier De-Saignes, Director, Operational Marketing, Alcan Beauty Packaging.