Almost two decades after Shopper’s Stop Ltd launched its maiden store in Andheri (Mumbai), the store has been relaunched in a new avatar. The 66,000 sq.ft revamped store has an additional area of 10,000 sq.ft and has upgraded store facade, interiors as well as layout.
Keeping with the ‘bridge to luxury’ positioning of Shoppers Stop, the relaunched store at Andheri houses an array of top notch brands such as MAC Cosmetics, Playboy, Esprit, United Colors of Benetton, GAS, Mustang, Austin Reed, Mothercare and ELC, among others.
There is also a wide range of merchandise under Shopper’s Stop Ltd’s exclusive brands like Stop, Kashish, Life, Haute Curry, Elliza Donatein, Insense, Mario Zegnoti and Vettorio Fratini.
“We changed the way India shopped with the launch of our first store at Andheri in 1991. This step marked the beginning of our retail legacy in India and kick-started the evolution of modern retail. After nearly 20 years of successfully delighting our customers, we are presenting the new avatar of our maiden store,” said Govind Shrikhande, customer care associate, president and chief executive officer, Shopper’s Stop Ltd.
Stressing that the company incorporated customer feedback to make the store an ultimate shopping destination for the entire family, Shrikhande said, “The store has been designed to meet the international standards that our customers have come to expect from us. The revamped store will not only bring back fond memories of shopping, but will also add a whole new dimension to the idea of retail therapy.”
The revamped store is equipped with temperature control and safety measures. For customer ease, the store has also doubled the number of cash counters and elevators.
The store, Shrikhande said, has given much emphasis to customer convenience with customer-friendly signage, alteration desk, customer service desk with gift wrapping service, exclusive First Citizen Members’ lounge, baby changing room and trial rooms for physically challenged, among other facilities.
– IndiaRetailing Bureau