Home Retail Skechers expands in Ireland with retail licensing deal

    Skechers expands in Ireland with retail licensing deal


    Skechers USA, one of the leaders in the lifestyle footwear industry, announced that it has signed a retail licensing agreement with footwear retailer Shuz 4 U Ltd to open and operate Skechers-branded retail stores throughout Ireland.

    Under the agreement, Shuz 4 U will open its first two Skechers-branded retail stores in Dublin and Cork City by 2010-end. Like Skechers company-owned retail stores, the new stores in Ireland will carry a broad selection of Skechers products for men, women and kids.

    “Our 10 branded Skechers stores in the UK give us a highly effective means to reach consumers,” said Michael Greenberg, president of Skechers. “This licensing partnership with Shuz 4 U allows us to leverage strong European Skechers brand recognition into an expansion of our retail foothold and build on the strong wholesale business we currently have in Ireland and the UK.”

    Paul Gallagher, managing director of Shuz 4 U, said, “With great style, variety and pricing, Skechers truly is an ideal brand for Ireland. We look forward to offering current and future Skechers fans the opportunity to discover this product within a destination shopping experience.”

    Shuz 4 U Ltd was established through a partnership between managing director Paul Gallagher and executive director Sunil Shah. The founders share over 50 combined years of experience in wholesale, distribution and retail of trend-driven clothing and footwear lines throughout Ireland.

    – IndiaRetailing Bureau