Home Retail Paul & Shark store debuts in India

    Paul & Shark store debuts in India


    Italian luxury sportswear brand Paul & Shark has opened its first store in India. The 1,000 sq.ft stores has come up at the Emporio mall in Delhi through a 50:50 JV with Reliance Brands Ltd – a part of Reliance Group.

    Commenting on the launch, Andrea Dini, owner and CEO, Paul & Shark, said, “The opening of our store in India is the culmination of a long-cherished goal to enter this unique market place. It also marks the beginning of a very promising partnership with Reliance Group.”

    "With its rich heritage, strong belief in the product and all-Italian workmanship, Paul & Shark brings to the Indian luxury consumers a whole new reason to brighten up their wardrobes,” said Darshan Mehta, president and CEO, Reliance Brands.

    The store, designed by the creative team of Paul & Shark, implements a balanced distribution of space in an environment characterised by elegant and sophisticated design yet functional in line with the contemporary standards. The store showcases small niches specially designed to portray images from the season’s collection.

    Born in the 70s as a yachting brand, Paul & Shark has expanded over the years to include other sports, such as golf and skiing, and clothing that is not strictly sportswear. Paul & Shark today is a complete luxury sportswear brand offering a wide collection for men, women and cadets.

    Paul & Shark currently has over 200 points of sale in important cities and fashion capitals across the world.

    — IndiaRetailing Bureau