The meaning of ‘Rebirth’ in this context is ‘revival’. Yash Birla Group’s latest venture Rebirth is all about reviving the goodness of nature in our lives through an array of treatments and wellness products. Launched by Birla Life sciences Rebirth is a wellness store in Mumbai at Phoenix Mills, Lower Parel.
The 400 square foot store is designed in complete white with a honey comb structure at the entrance representing nature. Rebirth offers pampering foot treatments using the science of reflexology to relax the feet and rejuvenate the entire body. There are 20, 40 and 60 minute foot rituals as well as longer 80 to 100 minute Sensology treatments that tackle the foot, back, neck and shoulders. All massages are dry. Once the foot is mapped the wellness expert at the spa then recommends appropriate ayurvedic products from the Birlaveda range called Chant. This has 53 over-the-counter ayurvedic personal and skincare products.
The company plans to open 47 stores nationally by end of 2010. “We aim to make Rebirth a one-stop solution to all health and wellness vexes by offerings of authentic products that invigorate your mind, body and soul,” states Yash Birla, Chairman Yash Birla Group.